Jayson Tatum X Jordan

Role:
Graphic Design
Art Direction

@WIGZ®

I worked closely with Creative Director Nathan Wigglesworth at WIGZ®

We partnered with Jordan to create an integrated campaign to release the new Tatum signature shoe. We created an experiential campaign that took had us travel around the East Coast to the locations most important to Jayson. Each newsstand featured the colorway of the shoe is was representing. We partnered with some of the most notorious graffiti artists to decorate the trucks.

This campaign took place in two cities—St. Louis (where JT was born) and New York—featuring two distinct truck designs and concepts. It spotlighted the first four colorways of the Jordan Tatum 1: "Welcome to the Zoo," "Pink Lemonade," "Barbershop," and "St. Louis." Each colorway served as a thematic foundation for the campaign’s creative execution.