Instant Evolution
Role:
Creative Direction
Animation
Design
"Instant Evolution" traces the evolution of the iconic instant camera—drawing inspiration from its most classic models. Through illustration and music, the piece captures Polaroid's journey from its groundbreaking debut to its decline, and ultimately, its revival in the 21st century.
“They were a long way from the dream which I used to
talk about then, of being able to take a wallet out of
my pocket and perhaps open the wallet press a
button close the wallet, and have the picture.”
— Edwin Land (co-founder of the Polaroid Corporation)
