Redefining the venture capital brand that is redefining what venture capital can be. Venture beyond.

Pentagram brought Venture Beyond to life with a unified visual and verbal identity. At its core is a reimagined exponent-based logo and a custom typeface, Catalyst Sans, designed for clarity and dynamism.

Collage elements blend the new and timeless, reflecting General Catalyst’s collaborative spirit. These compositions support rich editorial content across articles, events, and thought leadership. A custom Figma tool enables the team to generate collages with ease, while motion design brings energy and symbolizes ongoing innovation. The adaptable system extends seamlessly across digital, environmental, and editorial platforms.

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