Abridge
Role:
2D Motion Design
Design Development
@Pentagram
Brand identity for the AI-powered clinical healthcare conversation platform.
With Abridge's new identity, we found a way to start with a strong foundation—a bridge between doctors' and patients' needs—and design a system that conveys precision and care. Like Abridge's AI technology itself, the identity system transforms complexity into clarity, creating something that is both technically sophisticated and fundamentally human.
View the full story in Pentagram Case Study.
Credits & Collaborators
Partner: Natasha Jen
Designers: Jisung Park, Whitney Badge, Justin Zhang, Edgar Ferrer
Strategists: Kyle Barron-Cohen, Eva Green
Project Managers: Zoë Thompson